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Is it really new? “New” can be a relative term when product is being purchased from an unauthorized source. An alleged “new” product may not always be the latest version or recently manufactured. The fact that a product container or package has its “factory seal” intact does not mean that it is the latest series or revision of that product. This especially is true with electronic products having onboard firmware or software that might be subject to change or update. There have been many occasions where a customer has purchased a supposedly new “factory sealed” product from an unauthorized source, only later to learn that the product was manufactured many years before and is out of warranty or was subsequently superseded or possibly stored over time under unknown circumstances. Only by dealing with the local authorized Allen-Bradley distributor can a customer be assured of receiving access to the latest product version or series. What about warranty coverage? Many so-called “new” products will not be covered by a manufacturer’s warranty. Products purchased from unauthorized sources may have expired, invalidated or reduced factory warranties due to the simple passage of time or interim storage conditions. Rockwell Automation typically only honors warranty claims that are processed through the local authorized Allen-Bradley distributor. Rockwell Automation does not accept warranty returns processed through unauthorized resellers. Customers should not assume that they will receive factory warranty benefits when purchasing products from unauthorized sources (including auction portals such as eBay). Only your local authorized Allen-Bradley distributor can offer access to factory warranty coverage on Allen-Bradley products. What about after you buy? Post-sale support is an important benefit provided by the local authorized Allen-Bradley distributor. Customers may be able to secure some level of Allen-Bradley product repair and other services from a variety of independent sources, but there is only one way to gain access to factory provided repair and remanufacturing services – through the local authorized Allen-Bradley distributor. Rockwell Automation does not knowingly accept repair orders from unauthorized resellers or other independent repair organizations. We recognize that price can be an important consideration in any purchasing decision; however, it is equally important for customers to understand what they may (or may not) be getting for their purchase price when they buy from an unauthorized source. Rockwell Automation firmly believes that the greatest customer value can best be achieved by dealing with the local authorized Allen-Bradley distributor. 9


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